News
29.10.2014
Evian unveils “naturally playful” limited-edition bottle by KENZO

Two iconic French brands—evian and KENZO—have teamed up to create a water bottle embodying playful purity with mysterious spirit. Detailed

30.05.2014
Vittel Refresh Cap reminds consumers to drink water

The water brand Vittel has collaborated with the Ogilvy Paris agency to create a smart bottle cap that reminds us to drink water. Detailed

12.05.2014
Honda launches the H2O water brand

To celebrate its sustainable ethos, Honda Australia has released a line of bottled water sourced from hydrogen emissions. Detailed

Main / News / New Balance and Dasani Promote Recycling with the newSKY Footwear
New Balance and Dasani Promote Recycling with the newSKY Footwear

New Balance and Dasani Promote Recycling with the newSKY Footwear

Published 29.11.2011

New Balance and Dasani have teamed up to produce a shoe with a brand new sustainability concept. To unveil the shoe called newSKY, the brands rolled out a national program, which encourages increased recycling and features Dasani PlantBottle packaging and New Balance footwear with the headlines ‘Step Up and Recycle’ and ‘A bottle today.  A shoe tomorrow.  Recycle.’  

The campaign created by the Lambesis Agency of San Diego will expand the sustainability and recycling information through in-store materials at New Balance retailers, Dasani retailers, outdoor advertising, as well as online and mobile sweepstakes.

“As part of our greater effort to adopt more sustainable practices, we’ve recently launched ourdistinctive, environmentally responsible newSKY footwear line,” said Wendy Yang, general manager for Wellness at New Balance.  “By bringing together newSky and DASANI in PlantBottle packaging, we’re clearly showing people the innovative benefits of recycling on a larger scale.”

Coca-Cola’s Dasani PlantBottle packaging is the first-ever fully recyclable plastic beverage bottle made partially from plants, which the company presented earlier this year. While traditional PET bottles are made from petroleum and other nonrenewable fossil fuels, PlantBottle packaging incorporates a blend of petroleum-based materials with up to 30 percent plant-based materials.  Such bottles are easy to recycle and repurpose to make useful products like newSKY footwear.


Photo: to produce a pair of the newSky shoes 8 PlantBottles are needed, from www.newbalance.com

The upper material of stylish-looking newSKY footwear utilizes 95% post-consumer recycled PET plastic bottles and is adhered to the outsole with water-based glue.  The average pair of newSKY uses the equivalent of eight 20-ounce PET bottles. The shoes use less material than traditional New Balance athletic shoes due to upper pattern design. New Balance is also encouraging people to donate their shoes if they don’t wear it anymore.

Question-answer

Is bottled water really safer than tap water? detailed

Where does bottled water come from? detailed

When is drinking bottled water recommended? detailed



 

© 2011-2016, Corporation «Ukrainian Mineral Waters»

Developed in «Oznaka»

28 Yamskaya Str. 03038 Kiev UKRAINE

38(044) 496-74-50

E-mail: A.Tonkonog@umw.com.ua