News
29.10.2014
Evian unveils “naturally playful” limited-edition bottle by KENZO

Two iconic French brands—evian and KENZO—have teamed up to create a water bottle embodying playful purity with mysterious spirit. Detailed

30.05.2014
Vittel Refresh Cap reminds consumers to drink water

The water brand Vittel has collaborated with the Ogilvy Paris agency to create a smart bottle cap that reminds us to drink water. Detailed

12.05.2014
Honda launches the H2O water brand

To celebrate its sustainable ethos, Honda Australia has released a line of bottled water sourced from hydrogen emissions. Detailed

Main / News / evian to Help Londoners Come out of post-Xmas Blues with a New Spin of "Live Young" Campaign in January
evian to Help Londoners Come out of post-Xmas Blues with a New Spin of "Live Young" Campaign in January

evian to Help Londoners Come out of post-Xmas Blues with a New Spin of "Live Young" Campaign in January

Published 22.01.2013

As part of a new “31 ways to Live young” January campaign, starting January 1st, evian plans to install winter snow-generating playgrounds with adult-sized swings in Canary Wharf (Jan 7-9) and with giant see-saw in Finsbury Avenue Square (Jan 10-11).

As the press says, the initiative aims “to get the British public smiling by helping them rediscover their forgotten youth”. Playground installations are to be devised and installed byHavas Wordwide.

“31 ways to Live young” campaign will be supported in OOH media with digital escalator posters, cross track projections and transvision screens in 20 London underground stations and 14 key London commuter rail stations, as well as in social media with its major online hub on facebook.com/evianUK, where users will be offered 31 daily tips on how to Live young in January, and will have a chance to win a Northern Lights Igloo Adventure in Lapland with two friends.

Social media activity will be managed by We Are Social.


Pic. Screen shot of the submission page for the Igloo Adventure competition

Question-answer

Is bottled water really safer than tap water? detailed

Where does bottled water come from? detailed

When is drinking bottled water recommended? detailed



 

© 2011-2016, Corporation «Ukrainian Mineral Waters»

Developed in «Oznaka»

28 Yamskaya Str. 03038 Kiev UKRAINE

38(044) 496-74-50

E-mail: A.Tonkonog@umw.com.ua